To launch the Grand Pearl Spa and establish it as far superior to every other spa in the city we employed our 5 i’s process; ignition, immersion, interpretation, interaction, and insights to carve out a uniquely ownable brand positioning, create a uniquely “one-and-only” identity, and build a brand personality that’s turning heads and turning the competitor’s clients into clients of the Grand Pearl Spa.






solace magazine issue 10

Next Project

See More