When Perrigo, the world’s largest manufacturer of over the counter store brand pharmaceutical products, needed to get information about a revolutionary new blood glucose monitor into the hands of the right people, they called Kantorwassink. And, always up for a challenge, Kantorwassink delivered a national multi-media campaign that included everything from positioning, key strategic messaging and planning the communications journey to creating a visual brand language, an animated mnemonic, film, print, direct mail, point of sale and a musical sting that brought this new technology to life and took the message to the masses.

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