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When Grand Rapids announced the development of the new European-style urban market, Kantorwassink was salivating at the prospect of getting our hands on this burgeoning brand. From naming the market and the beginning strategic blueprint to the logo and brand identity to the graphic standards and messaging, Kantorwassink created a brand that continues to attract residents and road-trippers to embrace and celebrate the colorful culture and flavors unique to wonderful West Michigan.


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Nutrilite Ronaldinho

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