Emergency care physicians are a demanding group. The list of demands they presented to Kantorwassink when they chose us for their rebrand included; a brilliant strategy, a positioning that leaves no doubt about exactly who they are and who they want to join their team, and edgy creative executions that would attract the kind of members they want to add to their elite team.
The strategic answer was to deliver a brand that would break Emergency Care Specialists out of the competitive pack as different and better than any other emergency medical group in the state and unsurpassed by any in the nation. The creative answer was a series of chest out, chin up print ads, posters, on-line communication tools, recruiting materials and a new website. The result: A brave, bold, breakthrough healthcare brand for the brave people who demanded it.