Rebranding Peter Island Resort and Spa meant creating an authentic personality for the island that would draw people in, engage them and, most importantly, put their buns on the beach. We did it by taking them there – verbally and visually – and showing them that Peter Island is ‘that place’.

That Place your mind wanders away to during long meetings…. That Place you go when you blow out your birthday candles… That Place that flashes before your eyes and leaves your family wondering why you died with that smile on your face. Yeah, That Place.

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