Kantorwassink defined this public service campaign with the tagline ‘I’M IN’ – as in, “I’m in Recovery.” The line – and the entire campaign – deliver an inclusive, optimistic rallying cry and a positive starting point for the powerful stories being told, and yet to be told, in this campaign. 




In collaboration with a few of our good friends in photography, film and web development; our strong messaging hierarchy combined with contemporary creative direction has created a distinct voice and attitude for this multimedia campaign. And, most importantly, a voice that’s striking an emotional chord with the audience and inspiring them to seek information about recovery options, and share their own stories about addiction recovery.


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